华人棋牌

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                        能效新标明年施行 空调市场如何变局
                        发布时间:2018-12-26 13:55:02|来源:北京青年报|作者:

                          业内分析认为追求品质的消费群体规模愈发扩大 行业应着重补齐“口碑”短板

                        华人棋牌  ZI11YUEFENKAISHIDEKONGDIAOJIAGEDAZHANXIAOYANWEISAN,MINGNIANYOUYAOSHISHIKONGDIAONENGXIAOXINBIAOZHUN,ZHEIDUIYUZHONGXIAOKONGDIAOPINPAILAISHUOSHIGEJIANNANDEPAPO,ZHIHOURUHEYUYIXIANPINPAIZHENGMIANJINGZHENGSHIGEBUXIAODEKAOYAN。

                        华人棋牌  ERRUHEPINGHENGXINBIAOZHUNCHANPINHELAOBIAOZHUNKUCUNZESHIDUIYIXIANKONGDIAOPINPAIZHIHUIDETIAOZHAN。

                          行业

                          二、三线品牌需爬技术坡

                        华人棋牌  YENEIRENSHIGAOSUBEIQINGBAOJIZHE,ERXIANPINPAIYAOXIANGCHANPINPUBIANDADAOXINNENGXIAOBIAOZHUN,QUESHIYAOMAISHANGYIDAOXINDEJISHUMENJIAN。ZHEIYUQIPINGSHIDEYANFASHUIPING、JISHUCHUBEI、ZHIZAONENGLIDOUMIQIEXIANGGUAN。ZHEIXIEER、SANXIANPINPAIMIANDUIXINNENGXIAOMENJIANDEJISHUPAPONANDUXIANGDANGDA。YOUQISHIJINNIAN6·18QIANXI,GELISHIMINGJUBAOAOKESINENGXIAOZAOJIAYISHI,YECHEDIJIEKAILEER、SANXIANKONGDIAOPINPAIZAINENGXIAOSHANGDEDUANBAN。

                        华人棋牌  LINGYIFANGMIAN,XINNENGXIAOBIAOZHUNJIANGZHIJIEDAILAIKONGDIAOCHENGBENDESHANGSHENG,GENJUYENEIYUCEZHEIGEFUDUDAYUEZAISIWUBAIYUANZHIJIAN。ZAIKONGDIAOJIAGEZHENGTIMAISHANGYIGEXINGAODUHOU,ER、SANJINENGXIAOKONGDIAOYIQIANYIKAOYUYIXIANPINPAIZHIJIANDEJIAGECHAHUODEDEYOUSHIJIANGDADABEIXUERUO。

                        华人棋牌  ERDUIYIXIANKONGDIAOPINPAIERYAN,JISHUBINGBUSHIZUIDADEWENTI。XINBIAOZHUNSHISHIHOU,GELI、MEIDE、HAIERDENGBIJIANGSHANGSHIFUHEXINBIAOZHUNDECHANPIN。DANZHEIBINGBUYIWEIZHEZHEIXIEYIXIANPINPAIJIUNENGQINGSONGKAIQIXINZHANCHANG,ZAISHICHANGSHANGYONGHEZHONGCELVELAIPINGHENGXINBIAOZHUNCHANPINHELAOBIAOZHUNKUCUN,JIANGSHIDUITAMENDELINGYICHANGZHIHUIJIAOLIANG。

                          XINNENGXIAOBIAOZHUNSHIBIZAOCHENGKONGDIAOCHENGBENDESHANGZHANG,XIANGYINGDE,KONGDIAOZHONGDUANSHOUJIAYEHUIXIANGYINGDISHANGZHANG。DANZHEISHIFOUJIUYIWEIZHEKONGDIAODEJIAGEZHANJIUHUIZHONGJIE?

                          XIAOFEIZHEGURANXIWANGWUMEIJIALIANDECHANPIN,DANYIGEBURONGHUSHIDEJINGJIXUELINIANSHI,DANGYIZHONGCHANPINDEJIAGEZHONGXINYUEGAO,TADEXIAOFEIQUNTIDUIJIAGEDEMINGANDUYEHUIYUEDI。YEJIUSHISHUO,SUIZHEXINNENGXIAOBIAOZHUNDAILAIKONGDIAOJIAGEZHONGXINPUBIANSHANGYIHOU,XIAOFEIZHEDUIYUKONGDIAOJIAGEZHANDEMINGANDUKENENGJIUHUIJIANGDI,YUANLAIYINWEIJIANGJIAJIBAIYUANDAILAIDEXIAOFEICIJINENGLIKENENGJIUHUIRUOHUA。

                        华人棋牌  DUICI,GUOMEILINGSHOUFUZONGCAICHUYONGBINGZAIFENXIWEILAIKONGDIAOSHICHANGGEJUSHIQIANGDIAO,ZAIYANPANXINNENGXIAOBIAOZHUNSHISHIHOUDEKONGDIAOSHICHANGSHI,GENGYINGGAIFENXIZONGHEXIAOYING。TARENWEIXINNENGXIAOBIAOZHUNDESHISHIKENENGJIANGCUISHENGCHUKONGDIAOXINGYEJIAGEZHANZHIWAIDE“XINCHANGTAI”。

                          市场

                          空调消费群体明显分层

                          CHUYONGBINGJIESHAO,QISHICONGZHEICI“SHUANG11”CUXIAOZHONGKEYIFAXIAN,KONGDIAOXIAOFEIQUNTIZHENGZAICHUXIANMINGXIANDEFENCENGXIANXIANG。GELI、MEIDESHICICIJIAGEZHANDEZHULIJUN,“SHUANG11”QIJIANCONGXIAOLIANGSHANGKANQUESHIYESHIZUIDAYINGJIA。DANSUIZHEXIAOFEIZHEDEXIAOFEIXINGWEIKAN,GELI、MEIDEDEJIAGEZHANDUIQIFEICUXIAOCHANPINYEXINGCHENGLEYINLIU。ZONGHELAIKAN,LIANGDAJUTOUDEXIAOLIANGJUNSHIXIANTONGBIFANBEI;DANDUIYUERXIANPINPAILAISHUO,JINGUANTAMENYEGENZHEJIANGJIA,DANFENEYIRANSHIXIAHUADE,XIAOLIANGRENGLIUXIANGLETOUBUPINPAI。

                          TATIDAO,ZHIDEGUANZHUDESHI,YOUYIGEPINPAIKASADIBINGMEIYOUCANYUZHEICHANGJIAGEZHAN,DANXIAOLIANGQUEDADAOLEQUNIANTONGQIDE4.7BEI,YUANGAOYUQITAPINPAIDEZENGFU。

                        华人棋牌  CONGXIAOSHOUDANJIALAIKAN,KASADIKONGDIAOYIJINGDADAOLE7000YUAN。“DANJIAMINGXIANGENGGAO,QUENENGGOUBAOCHIZUIGAODEXIAOSHOUZENGFU!”CHUYONGBINGBIAOSHI,KASADIZAIZHEICI“SHUANG11”ZHONGDEYIWAISHENGCHU,QISHIZHENGSHIKONGDIAOSHICHANGXINGEJUDEQIANZOU。“SHICHANGZHONGYIJINGXINGCHENGLEDUIYUCHANPINPINZHIKEQIU、ERDUIJIAGEMINGANDUBUGAODEQUANCENG,ERSUIZHEXIAOFEISHENGJI,ZHEIGEXIAOFEIQUNTIDEGUIMOJIANGYUELAIYUEDA。”

                          分析

                          口碑营销或取代价格战

                          行业怪圈有望终结

                          ZHENZHENGDEPINZHIKOUBEIHUOXUJIANGCHENGWEIKONGDIAOSHICHANGDE“XINCHANGTAI”,MEIGEPINPAIZAIXIAOFEIZHEXINMUZHONGBEITIESHANGLESHENMEYANGDEBIAOQIANZHIGUANZHONGYAO。YIGELIWEILI,DUONIANLAICHENGGONGYUNZUOLE“ZHANGWOHEXINKEJI”DEBIAOQIANYIJIDONGMINGZHUBENRENDEYINGXIANGLIYIJINGCHENGWEIQIDUIWAIXINGXIANG;MEIDEZEBEIXIAOFEIZHEKANZUOSHIDIANXINGDE“YINGXIAOPAI”,ZHEIZHONGXINGXIANGBIAOQIANYESHIQIDUONIANLAIYIZHILITUDAZAOSHUYUZIJIDEGAODUANZIPINPAIQUERENGWEICHENGGONGDEZHONGYAOYINSU。HAIERKONGDIAOXIANGBIGELI、MEIDEYOUXIANDETAIGUODIDIAO,JINJINIANZAI“ZHINENGHUA”TUIJINSHANGJIXIAOFEIZHEDEYINXIANGZUISHENKE,HUOZHEZHEIHUICHENGWEITADEXINGXIANGBIAOQIAN。KASADIZUOWEIHAIERDEGAODUANZIPINPAI,ZAIKONGDIAOSHICHANGZHONGSHUYULINGLEI,MEIYOUJIAGEZHANYEMEIYOUPUTIANGAIDIDEGUANGGAOGONGSHI,QUESHIZHONGBAOCHIZHEKUAISUFAZHANDETAISHI。

                        华人棋牌  CHUYONGBINGJIESHAO,ZHEISHIYINWEIKASADIZAIGAODUANJIADIANLINGYUDEKOUBEIXIAOYINGYIJINGXINGCHENG,“ZHIQIANKASADIBINGXIANG、XIYIJIZHANJULESHICHANGDEJUEDUIYOUSHI,JINLIANGNIANDESHICHANGXIANXIANGBIAOMING,YUELAIYUEDUODEKASADIBINGXIYONGHUYOULEMANYIDESHIYONGTIYANHOUKAISHITAOGOUKASADIKONGDIAO,ZHEIYICHENGWEIQIXIAOSHOUDEZHONGYAOLAIYUAN。”TARENWEIZHEIZHONGKOUBEIXIAOYINGSHIMUQIANGUONEIKONGDIAOXINGYEZUIYINGGAIBUQIDEDUANBAN,YEZUIZHONGJIANGQUDAIFEILIXINGDEJIAGEEZHANCHENGWEISHICHANGYINGXIAODEZHULIU。“XINNENGXIAOBUJINJIANGZHONGJIEEXINGJIAGEZHAN,GENGJIANGZHONGJIEDIZHIDIJIADEXINGYEGUAIQUAN,CONGZHEIGEJIAODUKAN,XINNENGXIAOBIAOZHUNDUIKONGDIAOXINGYEDAILAIDEZUIDABIANGEYINGZAIYUCI。”TABIAOSHI。 WEN/BENBAOJIZHE ZHANGQIN TONGCHOU/YUMEIYING

                          空调能效标准拟提升

                          BEISHOUYEJIEGUANZHUDEJIAYONGKONGDIAOXINNENGXIAOBIAOZHUNCIQIANYIJINGZAIXINGYENEIBUZHENGQIUGUODUOLUNYIJIAN。JUCANYUQIYEJIESHAO,XINBIAOZHUNQUANCHENGWEI《FANGJIANKONGQIDIAOJIEQINENGXIAOXIANDINGZHIJINENGXIAODENGJI》BIAOZHUN,YUJIYU2020NIAN7YUEQISHISHI,ZHENGHAOZAIMINGNIANKONGDIAOXIAOSHOUWANGJIZHIJI。SUIRANGAIBIAOZHUNMUQIANRENGWEIGONGKAIJUTINEIRONG,DANSHIANZHAOCIQIANZHENGQIUYIJIANGUOCHENGZHONGTOULUDEXINXI,XIUDINGDEXINBIAOZHUNJIANGDUIXIANYOUKONGDIAONENGXIAOBIAOZHUNDAFUTISHENG,JIASUTAOTAIDINENGXIAOCHANPINDESHENGCHANHEXIAOSHOU。CIQIANWOGUOYIJINGGONGBU《DANYUANSHIKONGQIDIAOJIEJINENGXIAOXIANDINGZHIJINENGXIAODENGJI》(GB 19576-2019),ZHEIYIZHENDUIDAXINGKONGDIAOJIZUDEBIAOZHUNJIANGYU2020NIAN5YUEQIKAISHISHISHI,QIZHONGDUIXIANXINGKONGDIAONENGXIAOBIAOZHUNJIUJINXINGLEDAFUTISHENG。


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